Monthly Archives: August 2019

Boost Your Private Label Product Sales with These 5 Marketing Tips

  • By SolisLabs_
  • Published August 30, 2019
  • Tagged

Not getting enough sales on you private label supplements? Does your product outshine your competitors, but not sure how to market it correctly?

A lot of private label products have come and gone but there are those that have made a mark in the industry. Not only because they offer better quality products than most supplement competitors out there, but they also appeal more to the targeted audiences. The secret lies in how to position these products to resonate with your audience and create loyalty to your products and your brand. 

If you're products are ready to launch, or have been ready for quite some time now, but you aren’t quite sure on how to successfully market them, here are a few tips that can help you hit the ground running.  

Define your Brand Cornerstone

Ensure that your brand packaging and logo is unique and attracts your target market. Selling private label supplements manufactured by SolisLabs will set you apart from your competitors and encourage brand loyalty. Always ask yourself- what kind of message do I want my brand to convey? Do I want to appeal to a certain lifestyle, a mindset or a goal? Always strategically think and plan out why your products the best, and the value you offers that others don’t. 

The Importance of Social Media

Social Media platforms are the ultimate way to kick off your brand and create brand awareness. Most supplement companies launch on social media platforms, especially on Facebook, Instagram and Twitter. Launch a successful marketing campaign by the use of Facebook Likes and Instagram hashtags to create brand credibility online. We strongly suggest you also invest in Paid Ads so that your brand is visible to your targeted audience.

Follow influencers and bloggers, and actively engage on social media. You can create a series of posts, following specific themes and post them on peak days and hours for your targeted audience, as well as creating holiday posts and relate them to your brand. This leads us to #3.

Be Responsive and Engaging

A strong online presence requires a high responsiveness rate and close engagement with your audience. To do this efficiently, establish an engagement process on how you and/or your team responds to questions, comments and inquiries online. Great customer service is a must and will boost brand loyalty as nothing turns off a potential customer than a non-responsive chat support system or unanswered calls. 

Make sure you respond to all comments and thank them for being a loyal customer (or interested in your product). If you can't get to your inquiries on time, set an automated chat bot to make sure that the initial engagement with a potential customer happens. 

Be Consistent

The secret here? Plan, plan and plan. Map out a 3 to 6 month marketing campaign for your products, and be prepared to make adjustments as you go along. Being consistent on marketing campaigns allows you to foresee any hiccups along the way, and allows you to be more creative. 

More ways to make your marketing plan consistent: 

  • Establish specific timelines and goals on your content calendar
  • Meet with your staff and support team regularly to align the team goals or if you work alone
  • Create a roadmap as to where you want to be in 3, 6 or 12 months, 
  • Work on those goals alongside your marketing plan. 

The Power of Analytics

Take advantage of business intelligence tools on your platform’s back end. Whether its on your website or Facebook page, run analytics on a weekly basis to get a feel of how your product line and engagement perform online. A lot of actionable insights are found in these analytics reports, which allow you to consistently adjust to the demands of your audience.

Even if you’re brand is performing well, analytics can also provide foresight on how you can further improve and expand your online presence. You can discover some marketing channels that you have not thought of exploring before, audiences and other target niches that were right under your nose the whole time.

Believe in your product and see the results with a solid marketing plan.

A strategic marketing campaign runs by itself literally, when you are confident that your product doesn't compromise quality. Not all private labels are created equal, but with the right mindset and a strategic marketing campaign, no doubt you are on your way to the pinnacle of e-commerce success.  

Ready to ramp up your product line with supplements manufactured by SolisLabs? SolisLabs is a cGMP recognized leader that specializes in contract manufacturing for private label and nutraceutical products. For years, we have been managing the entire process of manufacturing from formulation to packaging and have maintained our reputation in providing high-quality products with precision and efficiency.  We strive to provide the best customer service support, quality products, safety, and customer satisfaction. Contact us today for a quote!

SolisLabs – Private Label Products

  • By SolisLabs_
  • Published August 15, 2019
  • Tagged

According to the 2018 industry analysis, there are around 85,000 supplements products presented in just the U.S.A. market. Normally, our daily food intake should contain the nutrients needed for our bodies to function properly; however, this isn't the case for many of us. 

Dietary supplements are an amazing way to augment our daily intake of vitamins and minerals. But dietary supplements aren't just for buying; supplement sellers also reap many benefits. Whether private label or custom formulations, you can begin your supplement product line, and provide relief from joint pain, stress, high blood pressure, and many more ailments of the body.

We have listed the benefits of our TOP ten private label dietary supplements.

Probiotics: The word probiotic literally means “for life”. This  friendly bacteria helps your body digest, absorb, and metabolize food and are an essential key part of our immune system. Probiotics can be consumed as a supplement or in fermented foods like sauerkrauts, kefir, and yogurt, etc. It eliminates toxins from your body and strengthens your immune system. 

Probiotics not only have a positive impact on our overall health, but they also carry amazing benefits for our digestive system. Taking an appropriate amount of probiotic supplements can reduce belly fat as the bacteria aids fat excretion through feces rather than storing in the body. 

According to a study of The National Institute of Health, dieting women who take the probiotic lactobacillus rhamnosus for 3 months potentially lose 50% more weight than those who didn’t take the probiotic. Probiotics can also reduce digestive disorders symptoms like irritable bowel syndrome (IBS), boosting your overall health.

Solislabs has other private label digestive supplements like: 

  1. Digestive Enzymes which help your body breakdown the food consumed.
  2. Soluble and insoluble FIber aid in healthy bowel movement.
  3. L-glutamine Proteins that are long chains of single amino acids. These proteins are a vital fuel for digestive cells and can aid in the prevention of Crohn’s, colitis, and ulcers.

Multivitamins: Although it would be great if we could meet our recommended amount of nutrients from a balanced diet, we oftentimes miss the mark. Multivitamin supplements can provide the extra nutrients when your diet is lacking or when your body has a certain deficiency. Solislabs private label multivitamins contain small amounts of each nutrient and are generally safe. We also have nutrients available as individual supplements, which contain doses larger than the multivitamin.

Anti-aging: Although there are roughly 77 million baby boomers in the US alone, anti-aging products aren't just for that population. Based on 2018 statistics, millennials in the US outnumber baby boomers by over 15 million, and are a huge target group investing in their skin and private label anti-aging skin care products. 

Want to know the secret to longevity? Our private label fisetin supplements are a natural flavonoid compound present in many fruits and vegetables. It can be found in apples, grapes, persimmons, strawberries, onions, and cucumbers. The supplement slows down the process of aging called senescence and may be able to help reduce the level of degrade senescent cells within the body that can improve and extend health and lifespans. 

Joint Formulas: Solislabs’ natural supplements for joint pain have the quality of healing and rebuilding the damaged joints. These supplements help to procure diseases:

  • Glucosamine: Plays a vital role in building cartilage. The natural production of glucosamine decreases with age which can cause inflammation in the body and joint pain. Taking glucosamine supplements may help to reduce the inflammation due to its anti-inflammatory properties, potentially treating arthritis and osteoarthritis.
  • Omega -3 Fatty Acids: Increases bone strength by boosting the calcium in your body. It also may treat arthritis.
  • Vitamin D: Assists to increase bone density in your body and decrease the risk of bone abnormalities.

The natural supplements for joint pain are useful to reduce the pain and offer more lasting remedies by restoring the joints back to a healthy state.

Brain Support: Omega-3 fatty acids are not only beneficial for joint support, but also boost brain support. Omega-3 fish oil supplements have piqued great interest. Studies suggest that a higher intake of omega-3 fatty acids from foods such as cold-water fish, plant and nut oils, and English walnuts are strongly linked to a lower risk of Alzheimer's. 

These supplements also aid in brain support:

  • Acetyl-L-carnitin: Some studies suggest that this amino acid might help Alzheimer's patients with memory problems.
  • Asian (or Panax) ginseng: This herb is often used with ginkgo biloba, and may help with fatigue, improving ones’ overall health

Detox formulas: The liver and colon are important organs that performs many vital roles in the body. Our herbal supplements containing milk thistle, dandelion root, kelp, senna, turmeric, and other beneficial ingredients provide natural methods for detoxification, aiding in cleansing the liver and colon, protecting against toxins.

Weight loss: Our private label weight loss supplements contain healthy herbs, minerals, and fibers that have proven benefits. These ingredients help to control appetite and fasten metabolic rate. At Solis Labs, we ensure that all the ingredients contained in our weight loss supplements are tested to be effective with no side effects.

Some of our leading weight loss supplements are:

  • Garcinia Cambogia supplement is believed to be effective for several health problems. It’s popular and demanding because of its rich properties. The supplement is prepared from a tropical fruit named Garcinia Cambogia which is found in moist forests. The fruit consists of hydroxycitric acid (HCA) which allows the blockage of an enzyme which is accountable for fat storage. 

  • Raspberry ketone is an aromatic compound found in red raspberries that is extracted and is a known weight loss aid. It is one of the safest ways to achieve substantial weight loss by assisting in the regulation of glucose and metabolism of fat, helping keep blood sugar levels at the required range. Raspberry ketones also naturally boost energy levels.

  • MCT Oil supplements play an essential role in weight loss and has a positive effect on metabolic rate. It supports the absorption of other fats and nutrition by permeating the body and brain with energies and renders a feeling of a full stomach.

Male enhancement: Sexual dysfunctions are the major disorder many males experience. The best solution for this is our private label male enhancement supplements that boost energy and testosterone, increase stamina, and pleasure. Our premium blend of men enhancement supplements are designed to support enhanced sexual performance and energy for men.

Stress relief and wellness: Anxiety is the 6th largest disorder in the country. As a result, many pharmaceutical companies push prescription drugs used to treat depression and anxiety into the market. Unfortunately, many of these products become addictive and cause side effects that are potentially hazardous to health, often making the anxiety worsened. The use of CBD oil, as per several studies, can be a promising treatment with calming effects.

CBD helps to maintain homeostasis in the body. It has a relaxing effect and can help boost focus and mental clarity. There are many health benefits of CBD oil including decreased anxiety, more restful sleep, lower blood pressure, and relief from pain and inflammation.

The intake of CBD oil capsules also has shown health benefits such as lowering blood pressure, reducing acne, and may treat symptoms related to epilepsy and Parkinson disease. This health supplement is believed to help gain momentum in the world of health and wellness.

Turmeric: Turmeric is a spice that comes from the turmeric plant and is commonly used in Asian cuisine. It contains curcumin, a yellow-colored chemical, often used to color foods and cosmetics. Turmeric serves as a natural pain reliever and also aids in digestion and can provide liver support. The supplement is often used to treat a series of conditions such as: arthritis, skin inflammation, high cholesterol, irritable bowel syndrome, heartburn, joint pain, stomach pain and bloating, Crohn's disease and ulcerative colitis, loss of appetite, jaundice, and liver problems among others. 

Turmeric supplements can also be used in skincare products, especially to lessen pimples and other forms of acne.

Solislabs is the the #1 Certificate Supplement Supplier, #2 Nutra Supplement Manufacturer, #5 Liquid Supplement Manufacturer worldwide! At Solislabs, we pride ourselves at being a leading dietary supplement manufacturer with our top goal of producing high-quality products with superior customer service. We can help you create a successful health product launch for each of our clients. Our cost is less as compared to the competitors with high-quality ingredients. We have experience and training in the FDA compliant food and drug labeling rules as one of the most valuable services as a manufacturer.

SolisLabs provides the leading private label and custom formulation dietary supplements of the best nutritional products. Moreover, all health supplement products are inspected, tested and come with a Certificate of Analysis. Go for the best supplements and maintain good health. With our knowledge and expertise, we are here to create a successful product launch for each of the clients.

References:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4155824/

https://www.webmd.com/vitamins/ai/ingredientmono-662/turmeric